‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
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The rules of fashion have changed. The new digital era is all about being seen, liked and inspired. So how do we define ourselves through style? And why has the evolution of the Internet changed the way we buy and wear clothing? Superblogger Victoria Magrath reveals the pivotal moments that have transformed the fashion world, from the Nineties through to the Noughties, and shares insider secrets and practical tips for navigating the ever-changing fashion landscape. Find inspiration from the new diversity movement which embraces all shapes and sizes, relive the moment Cara Delevingne recorded a selfie on the catwalk and discover how internet sensations like Instagram and ASOS are changing the landscape of fashion permanently. These are The New Fashion Rules.
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An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear.Coming at a time when the global financial crisis and contracting of consumer spending is ushering in a new epoch for the fashion industry, To Die For offers a very plausible vision of how green could really be the new black.Taking particular issue with our current mania for both big-name labels and cheap fashion, To Die For sets an agenda for the urgent changes that can and need to be made by both the industry and the consumer. Far from outlining a future of drab, ethical clothing, Lucy Siegle believes that it is indeed possible to be an 'ethical fashionista', simply by being aware of how and where (and by whom) clothing is manufactured.The global banking crisis has put the consumer at a crossroads: when money is tight should we embrace cheap fast fashion to prop up an already engorged wardrobe, or should we reject this as the ultimate false economy and advocate a return to real fashion, bolstered by the principles of individualism and style pedigree?In this impassioned book, Siegle analyses the global epidemic of unsustainable fashion, taking stock of our economic health and moral accountabilities to expose the pitfalls of fast fashion. Refocusing the debate squarely back on the importance of basic consumer rights, Siegle reveals the truth behind cut price, bulk fashion and the importance of your purchasing decisions, advocating the case for a new sustainable design era where we are assured of value for money: ethically, morally and in real terms.
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The fast and easy way to learn the art of fashion drawing This fun guide gives you dozens of step-by-step diagrams that walk you through the process of preparing creative illustrations that you can later develop into dynamic presentations for your design portfolio. Plus, you'll not only learn how to draw clothes and fabric, but also how to show details that make up the total look: faces and hairstyles, fashion accents, and a wide variety of textures. If you're an aspiring fashion designer, you know it's essential to be able to draw, prepare, and present a fashion drawing. Whether you have little or no prior drawing experience, Fashion Drawing For Dummies gives you easy-to-follow, non-intimidating instructions for mastering the drawing skills you need to design like a pro. Learn the rules and techniques of fashion drawing Draw the fashion figure in different poses and from multiple angles Discover how to complement your drawings with accessories, clothing, and style If you're a fledgling designer looking for non-intimidating guidance on learning the ins and outs of fashion drawing, this friendly guide has you covered!
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The processes of modern clothing manufacture are explained here, alongside the equipment used. Latest developments are described as well as established methods. Manual, mechanised and automated processes are explained and their comparative advantages for certain purposes are considered as well as the applications of computer control and robotics. The Fourth Edition has been updated throughout to reflect advances in technology and a new chapter is now devoted to colour management and colour technology (including a colour section for the first time). There is a new chapter on trouble-shooting in the sewing room, giving practical solutions to common problems. Other significant additions are alternative methods of joining materials (ultrasonics, RF welding and moulding) and new developments in the traditional areas of garment and machinery technology. Students in clothing and fashion as well as garment technologists in the clothing industry will find this an invaluable resource in their increasingly complex role.
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Only one man can claim this Drake beauty’s heartAfter dazzling the fashion capitals of the world, London Drake comes home to Southern California for a well-earned rest at her family’s resort spa. But a chance sighting of her former lover, international playboy and trending fashion designer Ace Montgomery, sends the headline-making supermodel into seductress mode. Only this time London wants more than a hot fling.Eight years, and Ace still isn’t over the sensual London. Reconnecting with her in West Coast wine country is fraught with risk, and not only to Ace’s heart. She is the ideal candidate to be the face of his upcoming women’s clothing line. As New York Fashion Week draws near and a rekindled passion leads to an intimate affair, is London finally ready to commit to Ace? Or will a dangerously obsessed stalker sabotage their precious second chance?
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Only one man can claim this Drake beauty’s heartAfter dazzling the fashion capitals of the world, London Drake comes home to Southern California for a well-earned rest at her family’s resort spa. But a chance sighting of her former lover, international playboy and trending fashion designer Ace Montgomery, sends the headline-making supermodel into seductress mode. Only this time London wants more than a hot fling.Eight years, and Ace still isn’t over the sensual London. Reconnecting with her in West Coast wine country is fraught with risk, and not only to Ace’s heart. She is the ideal candidate to be the face of his upcoming women’s clothing line. As New York Fashion Week draws near and a rekindled passion leads to an intimate affair, is London finally ready to commit to Ace? Or will a dangerously obsessed stalker sabotage their precious second chance?
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Build the knowledge and understanding of garment technology essential to any designer In today's competitive fashion industry, it is essential that designers have a working understanding of garment technology. This 2nd edition has been comprehensively updated, with in-depth information on stitches, guides and attachments and sewing techniques, all of which are fully illustrated. There are enhanced chapters on machine and equipment technology explaining the uses, features and limitations of garment manufacturing equipment, enabling designers to create products that can be manufactured efficiently and with a high degree of quality. Approached from the fashion designer's mindset, this book features illustrations to help users build their knowledge and understanding Blends theoretical and practical material Updated with the latest and most modern advances in clothing technology Illustrated throughout to help shape the reader's knowledge and understanding of garment technology
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